L.A. Lakers Proving You Don’t Have to Be Good to Be No. 1

The Los Angeles Lakers aren't just an iconic basketball team. They're a global brand.

According to Forbes, the Lakers are the most valuable organization in the NBA by far.

Their net worth of approximately $900 million is 115 percent more than the second-place New York Knicks. They're worth more than the Chicago Cubs (an iconic baseball team in the country’s third largest TV market) and no fewer than eight NFL franchises. 

In entertainment, and the NBA is purely a form of entertainment when you boil it down, your worth is based on your relevance. 

And the Lakers are always relevant, even when they're just fighting to extend their season long enough to (most likely) get undressed in the first round of the playoffs by a superior foe.

It's only fitting that the league's most drama-laden team plays its ball under the shadow of the Hollywood sign, with Tinseltown's brightest stars dotting the crowd.

Just think about all the juicy storylines to come out of Lakerland since last summer.

There were the blockbuster deals in the offseason to acquire Steve Nash and Dwight Howard.

Their horrific start to the season resulting in Mike Brown's dismissal five games into the campaign.

The will-they-or-won't-they dance with Phil Jackson before suddenly deciding Mike D'Antoni was their man.

All the injuries to their superstars and key role players (no Laker will appear in all 82 games this season).

Bottoming out at eight games under .500 in late January before a furious push to climb back into the playoff picture, sparked by the unearthing of the previously disregarded Earl Clark.

Kobe Bryant continuing to reach historic milestones and prove he's part basketball cyborg.

You get the picture.

Everything that happens to this franchise is a talking point. Even the seemingly simple ceremony to retire ...

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