The Los Angeles Lakers are the most storied, most widely branded franchise in the history of the game. They know a thing or two about how to perpetuate their lore.
This latest move is as demonstrative of their market savvy as any.
By locking down Bryant for what's likely the rest of his career and paying tribute to him in the most American language there is (money), the front office is showing it knows the value of a concept that’s been as powerful to the NBA’s success as any: legend.
Kobe Bryant is an icon. He’s the pipeline to another era of basketball—to a time before LeBron James’ rule and a glowing beacon amid the league’s aching Michael Jordan hangover.
He’s carried the torch for the most vaunted kind of stardom, maintaining fame and dominance for well over a decade with one team, playing through any and all injuries, torching record books and scaring shy teammates away from his title-only sights.
A throwback franchise man in the mold of His Airness, they simply don’t make too many men like Kobe anymore.
It’s close to certain that a statue of the man will be erected somewhere near the Staples Center down the line. His contract is all but a sworn commitment from the team not to miss any opportunity to celebrate his story.
The Lakers have now planned what seems to be a two-year, last-of-everything tour for Kobe, and the circuit is sure to give the massive fanbase the warmest of fuzzies, allowing new generations yet to become faithful about the moral pallor of LakerLand.
But Kobe’s trophy-holding days are all but over. Regardless of what kind of player he ...
Article Source: Bleacher Report - Los Angeles Lakers
